Digital Media and Its Popularity What Is Digital Media? Digital media, in contrast to traditional media, is transmitted as digital data, which, at its most basic, entails sending binary signals, or 0s and 1s, via digital cables or satellites to equipment that converts them into audio, video, graphics, text, and other formats. Why is Digital Media So Well-liked? It fulfils human needs! People want for social engagement and human connection. This is a key factor in the surge in popularity of social media during the past ten years. Brands may use social media to provide chances for sharing and rewarding devoted followers with unique incentives. These gestures make consumers feel unique and it shows them that they are loved by the company. Efficacious Marketing While social media isn't free, it is significantly less expensive than traditional forms of advertising that exclude consumer reviews of their own personal experiences. Perhaps this is the reason why print media has been strug...