Digital Media and Its Popularity

What Is Digital Media?

Digital media, in contrast to traditional media, is transmitted as digital data, which, at its most basic, entails sending binary signals, or 0s and 1s, via digital cables or satellites to equipment that converts them into audio, video, graphics, text, and other formats.

Why is Digital Media So Well-liked?

It fulfils human needs! 

People want for social engagement and human connection. This is a key factor in the surge in popularity of social media during the past ten years. Brands may use social media to provide chances for sharing and rewarding devoted followers with unique incentives. These gestures make consumers feel unique and it shows them that they are loved by the company.

Efficacious Marketing

While social media isn't free, it is significantly less expensive than traditional forms of advertising that exclude consumer reviews of their own personal experiences. Perhaps this is the reason why print media has been struggling over the past few years. Newspaper income has dropped 26% in the last year, resulting in a 41% loss overall since 2006. Then there’s the magazine business which saw 367 U.S. publications fold up shop and halt all printing. Almost little compared to the more than 500 periodicals that shut down in 2008.

Promotes Brand Loyalty

Social media is a significant factor in both sponsored and organic search, according to 2009 statistics from comScore and GroupM search. When customers are exposed to a brand's social media presence, click through rates (CTR) improve by 50%. Additionally, the study found that consumers are 2.4 times more likely to click on organic links leading to a brand's website after being exposed to its social media campaign.

You can see from this data how social media immediately aids in increasing brand recognition and loyalty. Another motivation for firms to include a social media strategy into their marketing efforts is the knowledge that social media may improve the bottom line.

It's Live

Social media has the drawback that everything happens instantly. You may go to the social media page of any company and ask for assistance if you have a question about their customer service or an issue with a product. This makes it simple for companies to provide rapid customer service and to answer the demands of their audience right away.

On the other side, if someone decides to publicly share their bad experience with a certain service or business, it may turn into a nightmare or an overnight sensation just like Comcast Couch Guy. He is a blogger who had to change his home's modem in 2006 due to wear and tear. He contacted Comcast, who dispatched a technician and required the technician to call the home office for more support. The tech passed out after more than an hour of being on hold. Everything was recorded on film by the blogger, who graciously shared it on YouTube where it has amassed more than 1,542,000.

Social media may be used to spread good and negative brand sentiment as well as to increase brand recognition. The point is that social media isn't a fad no matter how you cut it. The manner that businesses and consumers communicate with one another is changing significantly as it becomes a common platform.